irp worked with Renegade Marketing to conceptualize and create the entire new brand platform for DoubleClick Europe. We created the concept behind "Empowering Originals" - an idea that promoted DoubleClick's products efficiency, therefore allowing clients to free their time to spend it on their true passions and hobbies. The campaign showcased DoubleClick's clients through testimonial style print ads. The print ads run throughout Europe. We also reinforced the Empowering Original's concept by creating an internal print campaign that supported employees hobbies and passions, one of this pieces was a printed inspiration sketchbook. We also created a board game, similar to pictography, promoting Dart Search media specialists. Part of this campaign also included tradeshows in Paris, London and Dusseldorf. Please see campaign below :

Branding
Posters
Package Design
Direct Marketing
Events
Print